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10-second, 15-second, 20-second, 30-second, etc.) containing a commercial message supplied by an advertiser for insertion in the transmissions of a TV channel.
Reception of off-air terrestrial transmissions by means of a collective aerial (MATV) or an individual household aerial that may be located (a) externally (e.g.
Image superimposed on a screen picture that provides specific information about the display, such as channel number, channel logo or time of transmission. A commercial time period that is scheduled immediately preceding or following a scheduled programme on the same station in which a TV commercial spot can be placed. It does this using frequencies that are not used by a voice telephone call.ABack to top First generation mobile telephony systems using analogue signals, but with the digitisation of the control link between the mobile phone and the cell (transmission) sites.Extension of 2G systems through use of 2.5G protocols providing additional features such as GPRS packet-switched connections and enhanced data rates.The main differentiating feature of 3G from earlier mobile technologies is its ability to support video services.4G (Fourth-Generation Communications System) is the next, as yet not formally defined, stage in mobile communications after 3G, with LTE (Long Term Evolution) as the favourite candidate standard. The very high popularity of MP3 and its incorporation into a large number of players, including CD and DVD players should, however, ensure MP3 longevity for years to come. Australian governments official statistical organisation responsible for conducting the census.
Volume of advertising to which viewers are exposed.